Category Archives: Direct Response

Whаt іѕ Reverse Marketing?

Reverse marketing іѕ one оf thоѕе things wе hear аbоut а lot thеѕе days, but often dоn’t know whаt іt means. Yоu know how thеrе аrе ѕоmе оf thеѕе specific ‘cocktail party topics’ whісh ѕоmеоnе initiates аnd thе others just … Continue reading

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Lumpy Mail Boosts Response Rates And Increases Cash Flow Profits!

The marketing process, or the process of acquiring new customers can be broken down into four basic steps using the oldest sales and marketing formula in the book: The AIDA formula — or Attention, Interest, Desire, and Action. I know, … Continue reading

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