Category Archives: Direct Mail

Lumpy Mail Boosts Response Rates And Increases Cash Flow Profits!

The marketing process, or the process of acquiring new customers can be broken down into four basic steps using the oldest sales and marketing formula in the book: The AIDA formula — or Attention, Interest, Desire, and Action. I know, … Continue reading

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10 Headline Tips That Will Instantly Improve Your Advertising Results!

Even the most powerful advertising copy on the planet is useless without an effective headline. An effective headline determines whether or not your prospective customer will read the next sentence of your sales message. You must grab your reader’s attention … Continue reading

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